Family Adventures
A Butterfield & Robinson vacation with the Kids is all
about balance. That means spending quality time together as a
family – biking, discovering new places, experiencing a culture,
learning. But it also means spending time apart, with the
comfort of knowing your kids are well looked after, having the
time of their lives with our attentive and fun guides.
A whole new style of travel was born of that pioneering bike
trip – as was a new style of travel company, in Butterfield &
Robinson. Soon they shifted our focus from European student trips
to "grown-up" biking vacations, as well as special-interest
trips for universities and art institutions across North
America.
We refined the concept of exploring Europe by bike
through the early 1980s, recognizing that a new generation of
discerning travellers wanted to cap an exhilarating day of
biking with a memorable dinner and a luxurious château hotel.
The idea caught people’s imaginations. One great trip in
Burgundy became three in France, a dozen throughout Europe, and
so on. And as our researchers discovered fascinating areas that
were better explored on foot than by bike, the B&R repertoire
expanded to include walking trips.
Encouraged by an enthusiastic group of loyal travellers –
and an ever-widening circle of people who enjoy the B&R style –
B&R has grown steadily, while maintaining the fundamental values
that make us unique and have guided us since the beginning. With
nearly 100 trips in more than two dozen countries, we remain
committed to being the best rather than the biggest.
Almost four decades after that first adventure, George
still brings the same enthusiasm and attention to detail to
overseeing B&R’s day-to-day operations. Martha is a key advisor
on all aspects of the business, and with George is constantly
seeking out great new places to bike or walk. Sidney, now a
senior partner at one of Canada’s leading law firms, plays an
important role in shaping B&R strategy.
Call toll-free 1-877-306-5595
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